Fur trappers: The real pro-animal activists
'Fur is Green' model, brought to you by the Fur Council of Canada.
You gotta love the moxie of the Fur Council of Canada’s “Fur is Green” campaign:
“Like leather, suede and shearling,” the council says, “fur is a natural product, a true gift of nature.” The council explains that trappers are actually the ones who believe in animal welfare. It accuses animal rights groups of “‘staging’ horrible videos to fuel their fund-raising drives.”
This is one of five stranger-than-the-Yes-Men moments in marketing described in yet another brilliant column I wrote for the Mother Nature Network.
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