Where the Hell is Smarmy, Ga.?
There it was, right under the headline in the Wall Street Journal that said “Builders Downsize The Dream Home.” Dateline: “SMARMY, Ga.”
Wait a second. Smarmy? I’ve never heard of a Smarmy, Georgia. And, sure enough, there doesn’t seem to be such a town.
As the Nov. 13 article — and I might note, it’s a damn good article — makes clear, the dateline should have been Smyrna: The story focuses on Smyrna-based John Wieland Homes and other builders who are rethinking their McMansion-building habits now that it’s a bit more clear that most folks can’t afford McMansions.
Hmmm … smarmy. Webster’s offers up two definitions, neither of them very kind:
1. revealing or marked by a smug, ingratiating, or false earnestness <a tone of smarmy self-satisfaction — New Yorker>
2. of low sleazy taste or quality <smarmy eroticism>
With Smyrna’s transformation over the last couple of decades from white-flight haven to somewhat declining inner-suburb, one could argue that the city is traveling from the first definition to the latter.
It seems most likely, thought, that the typo didn’t hold any hidden meaning. I couldn’t get a hold of Michael M. Phillips, the writer, to find out how the error got into the paper. (he’s on assignment overseas). And a Wall Street Journal spokeswoman couldn’t tell me how it happened — only that the Journal ran a correction: “The Smyrna, Ga., dateline in this article was incorrectly given in some versions as Smarmy, Ga.”
My explanation: “SMARMY” seems just the word that might replace “SMYRNA” in a spell check. Doncha think?
If not, though — if these Yankees came down here and tried to call the good townspeople of Smyrna “Smarmy” on purpose — there will be Hell to pay! Hell to pay, I tell ya.


